Highereducation

Author :- Jaymala

Advertising people appendage concepts - In simplistic terms, they create ads, which support sell/market an idea or product. Broadly speaking, an ad agency has digit main work streams you crapper choose and garner from:

1. Client Servicing / Media Planning –
People who interact with the Client / industry and are an programme between them and the agency.

(A) The Job -
1. Researching the client's product/service and the client's playing methods 2. Meeting the fictive media and marketing divisions and the computer to identify the USP of the product and its positioning vis-à-vis other competing brands
3. Preparation of the 'brief' – with recommendations from the client
4. Holding discussions over the short and the budget of the campaign 5. Coordination between the computer and the team in charge of the ad campaign.

(B) Personality Traits –
1. Excellent act skills
2. Team-Worker
3. Ability to work under pressure & deadlines
4. Lucid style of writing
5. Sensitivity and awareness of consumer activity & trends

(C) Salaries -
1. Account Executive – Starting Position. Approx 4 Lacs per annum after a PG degree in Media / Advertising / Mass Communications or an MBA
2. Branch Head – Report to CEO. Approx. 25 – 30 lacs per annum.



(D) Study Routes - The job requires a postgraduate degree or credential in playing brass (MBA) / act management /advertising /media management / accumulation communications. (PREFERRED OPTION)

Sample PG Degrees in Advertising –
1. Indian Institute of Mass Communication, JNU Campus, New Delhi 110067 Diploma in Advertising
2. Bharatiya Vidhya Bhavan, Mehta Sadan, Kasturba Gandhi Marg, New Delhi 110001 Diploma in Advertising, Photography
3. Jamia Millia Islamia, Jamia Nagar, New Delhi Diploma in Advertising and Photography
4. Wigan & Leigh College, 401-402 Skipper Corner, 88 Nehru Place, New Delhi Postgraduate credential in Advertising and Marketing Communication
5. Delhi School of Communication, Vasant Kunj, New Delhi PG Diploma in Advertising
6. PG Diploma in Marketing Communications Management.
7. Bhavan's College of Communication and Management, city 400007 Diploma in Advertising, Photography
8. Sophia BKS Polytechnic, Pedder Road, city 400026 Diploma in Advertising
9. Xaviers Institute of Communications, city Diploma in Advertising
10. Narsee Monjee Institute of Management Studies, VL Mehta Road, Ville Parle, city PG Diploma in Advertising and Communication After Class XII, one crapper opt for graduation in behavioral science / a commerce option/ an integrated correct course in advertising or any other subject.

Following List of Advertising Courses for Getting Degrees.
1. Manipur University, Canchipur , Imphal 795003.
2. University of Calcutta, Senate House 87/1 College Street, Calcutta700073.
3. University of Delhi, Delhi-110021.
4. University of Mumbai, MG road, Fort, city 400032.
5. University of Poona, Ganeshkhind, Pune 411007.
6. University of Madras, Centenary Buildings, Chepauk, Triplicane, PO Chennai 600005
7. Osmania University, Administrative Building, Hyderabad-500007.

(E) Prospects –
1. Advertising Agencies, Marketing Divisions of Companies / Service industry, Market Research Companies
2. Best Companies include – Lintas, HTA, Ogilvy & Mather (O&M), ORG Marg, dweller Blackstone, HLL, P&G, Nestle etc.

2. Creative Division -
Are people who alter and conceptualise an ad, including the copywriters, art directors, designers and illustrators.

The Job -
1. Responsible for creatively visualizing, designing and illustrating the ad
2. Coming up with the copy of an Ad.
3. Working on the short presented by the Client Servicing division and Client to envisage and realize the ad.
4. Understanding the target audience & creating messages that correctly portray the product
5. Briefing the production team on the ad and details to ensure realization of the ad as per specifications.